Indeks pojmova

Indeks pojmova

Index pojmova i terminologije koja se koristi u on-line marketingu:

AIDA – Attention/Awareness, Interest, Desire, Action
ASP – Application Service Provider
B2B – Business to Business
B2C – Business to Consumer
BANT – Budget / Authority / Need / Timeline
BR – Bounce Rate
CAC – Customer Acquisition Cost
CMS – Content Management System
CPA – Cost Per Action
CPC – Cost Per Click
CPL – Cost Per Lead
CPM – Cost Per Impression (Thousand)
CPS – Cost Per Sale
CR – Conversion Rate
CRM – Customer Relationship Management
CRO – Conversion Rate Optimization
CSS – Cascading Style Sheets
CTA – Call To Action
CTR – Click-Through Rate
CX – Customer Experience (See UX)
DA – Domain Authority (Moz)
DM – Direct Mail or Direct Message (Twitter)
DNS – Domain Name Server
eCPM – Effective CPM (Cost Per Mille)
EPC – Earnings Per Click
FB – Facebook
FFA – Free-For-All (Link List)
FTP – File Transfer Protocol
GA – Google Analytics
HTML – Hyper-Text Markup Language
IBL – Inbound Link
IM – Instant Messaging
KPI – Key Performance Indicator
KW Keyword(s) -ciljane ključne riječi – skupina riječi ili fraza za koje želite biti visoko rangirani na rezultatime pretraživanja Googlea ili drugih pretraživaća
LPO – Landing Page Optimization
MSN – Microsoft Network
Neuromarketing – znanost koja se zasniva na činjenici da se 95% naših misli, emocija, pa i percipiranja novih informacija odvija u našoj podsvijesti prije nego ih mi postanemo svjesni. Ukratko, u svojim promidžbenim aktivnostima fokus treba stavljati na kupca i njegove potrebe (umjesto na priču o sebi), sadržaji trebaju biti kratki i jednostavni, slika govori više od riječi, težište valja stavljati na emocije, promotivni tekstovi trebaju imati snažan početak i kraj (sredinu slabije pamtimo). Više o tome možete saznati u knjizi Brainfluence Rogera Dooleya.
OBL – Outbound Link
PA – Page Authority (Moz)
PFI – Pay For Inclusion
PFP – Pay For Performance
PPC – Pay Per Click
PPCSE – Pay Per Click Search Engine
PPL – Pay Per Lead
PPS – Pay Per Sale
PR – PageRank
PV – Page View
QR – Code Quick Response Barcode
QS – Quality Score
RFP – Request For Proposal
ROI – Return on Investment
RSS – Real Simple Syndication
RT – Retweet
SEM – Search Engine Marketing
SEO – Search Engine Optimization
SERP – Search Engine Results Page
SMB – Small-to-Medium Business
SMM – Social Media Marketing
TLD – Top Level Domain
UGC – User Generated Content
UI – User Interface
USP – Unique Selling Proposition
UV – Unique Visitor
UX – User Experience
WMT – Webmaster Tools